Meet the Team



Meet the Team

Dave Hockersmith, CEO

With more than 40 years of logistics industry experience, Dave helps businesses leverage technology to make their transportation programs more effective. He is the CEO and founder of Trans-Soft Inc., a Scottsdale, Arizona-based company that provides data center hosting, software application development and consulting services to the transportation industry.

A tireless entrepreneur, Dave has founded multiple businesses in the logistics space. His previous companies include Consolidated Air Services, a domestic and international freight forwarder, which he later sold to Amertranz/Target Logistics. In addition, Dave co-founded Pacific Logistics Corp. and served as its president until 2004.

As CEO of Supply Vision Dave will continue to advise clients on best practices while delivering a platform to work with those practices.

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Brad Hockersmith, CTO

Brad brings a wealth of technical expertise to the Supply Vision team and product.  He will be responsible for strategic direction of the product pulling from his past operational experience and technical history as CTO of Trans-Soft. Brad will lead the technology development at both companies.

As Director of Software Development for Supply Vision Brad will work with other team members and users to develop features that offer efficiency and technical prowess.  He will also continue to build strategic integrations with other industry service providers to integrate the best functions into Supply Vision.

Kelli Maloney, Support SpecialistKelli Picture

Kelli manages all customer technical issues, questions, and is Supply Vision’s expert trouble shooter. She has been working in a technical support role for transportation and warehouse software since 2009, and she uses her years of experience to make our customers’ businesses more efficient.

But she does a lot more than tackle support calls and emails. Kelli is a key part of our technical product staff, a member of our software update team and she manages our back-end hardware configurations and installations. Kelli is a Microsoft Certified Technical Specialist and is our customers’ point person when it comes to requesting new features and functions to the Supply Vision release roadmap.

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